The
physiological causes of dry hair include a
depletion of hydrolipidic film, which forms
a barrier for the hair fiber against external
stress factors.
Although hair tends to be naturally dry, chemical
processes (coloring, bleaching) and mechanical
processes (blow-drying, straightening) dehydrate
hair. These factors are harmful to the keratin
in the hair and increase the porosity of the
cuticle. As a result, moisture contained in
the hair fiber evaporates, leaving hair dehydrated.
The PHYTO Solution:
Provide hair with hydration to protect, moisturize,
soften and detangle hair.
Huile
D'Alès intense
hydrating oil treatment with essential
oils
Phytojoba hydrating
shampoo with jojoba oil
Phytosésame express
hydrating conditioner with sesame oil
Phyto 7 daily
hydrating cream with 7 plant extracts
